Results
What our ad campaigns and outreach did for four clients.
Portfolio
- $191,763.41Ad spend
- 18,123,062Impressions
- 399,907Clicks
- 2.21%CTR
- $0.48Avg. CPC
Ad spend includes $63,359.19 of Google Ad Grant budget (in-kind, not cash).
California Service Corps was community-partner outreach, not ad platform spend, so it is not in these figures.
By client
| Client | Platforms | Period | Ad spend | Impressions | Clicks | CTR | Avg. CPC |
|---|---|---|---|---|---|---|---|
| CSAC | Meta, TikTok | 2025 | $30,611 | 6,857,325 | 128,301 | 1.87% | $0.24 |
| CSAC | Google Ads (Performance Max) | Jun 28 to Oct 27, 2026 | $43,735.97 | 1,061,773 | 48,453 | 4.56% | $0.90 |
| CSAC: Cash for College / CCC4U initiative | Meta, TikTok | 2025 | $17,444 | 4,696,337 | 42,161 | 0.90% | $0.41 |
| CFSJI | Meta | Apr 2025 to Mar 2026 | $15,245.19 | 2,876,296 | 105,885 | 3.68% | $0.14 |
| Via Care | Meta | Jan 2025 to Oct 26, 2026 | $21,368.06 | 2,537,170 | 69,222 (link clicks) | 2.73% | $0.31 |
| Via Care | Google Ads (Performance Max, Google Ad Grant) | Feb 2025 to Oct 27, 2026 | $63,359.19 (grant budget) | 94,161 | 5,885 | 6.25% | $10.77 |
| Total | – | 2025 to 2026 | $191,763.41 | 18,123,062 | 399,907 | 2.21% | $0.48 |
CSAC
- Platforms
- Meta, TikTok
- Period
- 2025
- Ad spend
- $30,611
- Impressions
- 6,857,325
- Clicks
- 128,301
- CTR
- 1.87%
- Avg. CPC
- $0.24
CSAC
- Platforms
- Google Ads (Performance Max)
- Period
- Jun 28 to Oct 27, 2026
- Ad spend
- $43,735.97
- Impressions
- 1,061,773
- Clicks
- 48,453
- CTR
- 4.56%
- Avg. CPC
- $0.90
CSAC: Cash for College / CCC4U initiative
- Platforms
- Meta, TikTok
- Period
- 2025
- Ad spend
- $17,444
- Impressions
- 4,696,337
- Clicks
- 42,161
- CTR
- 0.90%
- Avg. CPC
- $0.41
CFSJI
- Platforms
- Meta
- Period
- Apr 2025 to Mar 2026
- Ad spend
- $15,245.19
- Impressions
- 2,876,296
- Clicks
- 105,885
- CTR
- 3.68%
- Avg. CPC
- $0.14
Via Care
- Platforms
- Meta
- Period
- Jan 2025 to Oct 26, 2026
- Ad spend
- $21,368.06
- Impressions
- 2,537,170
- Clicks
- 69,222 (link clicks)
- CTR
- 2.73%
- Avg. CPC
- $0.31
Via Care
- Platforms
- Google Ads (Performance Max, Google Ad Grant)
- Period
- Feb 2025 to Oct 27, 2026
- Ad spend
- $63,359.19 (grant budget)
- Impressions
- 94,161
- Clicks
- 5,885
- CTR
- 6.25%
- Avg. CPC
- $10.77
Total
- Period
- 2025 to 2026
- Ad spend
- $191,763.41
- Impressions
- 18,123,062
- Clicks
- 399,907
- CTR
- 2.21%
- Avg. CPC
- $0.48
CSAC
California Student Aid Commission (CSAC). Statewide student financial aid agency.
We ran Meta, TikTok and Google Ads for FAFSA, CA Dream Act (CADAA) and Cal Grant applications, webinar registrations and deadline awareness.
- 33,342more students completed a financial aid application (72.7%, up from 64.2%)California's class of 2025 by Sept 2, 2025, vs. a year earlier · During our Meta and TikTok campaigns
- +73%clicks on social ads (170.5K), while spend fell 35%2025 vs. 2024 · Meta and TikTok
- 30,000+page views from Google Ads at $1.46 eachJun 28 to Oct 27, 2026 · Google Ads (Performance Max)
Social ads by year
| Metric | 2024 (before us) | 2025 (our campaigns) | Change |
|---|---|---|---|
| Spend | $74.1K | $48.1K | 35% less |
| Impressions | 15.3M | 11.55M | – |
| Clicks | 98.4K | 170.5K | +73% |
| CTR | ~0.64% avg | 1.48% | More than 2x |
| Avg. CPC | ~$0.50 | $0.28 | ~45% lower |
| CPM | $6 to $10 | $4.16 | ~35% lower |
| Webinar registrations | ~1,852 | 2,816 | +52% |
| Webinar attendees | ~920 | 982 | +7% |
Spend
- 2024 (before us)
- $74.1K
- 2025 (our campaigns)
- $48.1K
- Change
- 35% less
Impressions
- 2024 (before us)
- 15.3M
- 2025 (our campaigns)
- 11.55M
Clicks
- 2024 (before us)
- 98.4K
- 2025 (our campaigns)
- 170.5K
- Change
- +73%
CTR
- 2024 (before us)
- ~0.64% avg
- 2025 (our campaigns)
- 1.48%
- Change
- More than 2x
Avg. CPC
- 2024 (before us)
- ~$0.50
- 2025 (our campaigns)
- $0.28
- Change
- ~45% lower
CPM
- 2024 (before us)
- $6 to $10
- 2025 (our campaigns)
- $4.16
- Change
- ~35% lower
Webinar registrations
- 2024 (before us)
- ~1,852
- 2025 (our campaigns)
- 2,816
- Change
- +52%
Webinar attendees
- 2024 (before us)
- ~920
- 2025 (our campaigns)
- 982
- Change
- +7%
The 2024 column is the client’s own campaigns, before we took over. The 2025 column includes the Cash for College / CCC4U initiative below.
Google Ads by round
| Round | Dates | Impressions | Clicks | CTR | Avg. CPC | Spend | Page views | Cost / page view |
|---|---|---|---|---|---|---|---|---|
| Round 1 (2 campaigns) | Jun 28 to Sep 2, 2026 | 221,247 | 31,547 | 14.26% | $0.83 | $26,174.08 | 16,238 | $1.61 |
| Round 2 (5 campaigns) | Sep 24 to Oct 27, 2026 | 840,526 | 16,906 | 2.01% | $1.04 | $17,561.89 | 13,770.5 | $1.28 |
| Total | Jun 28 to Oct 27, 2026 | 1,061,773 | 48,453 | 4.56% | $0.90 | $43,735.97 | 30,008.5 | $1.46 |
Round 1 (2 campaigns)
- Dates
- Jun 28 to Sep 2, 2026
- Impressions
- 221,247
- Clicks
- 31,547
- CTR
- 14.26%
- Avg. CPC
- $0.83
- Spend
- $26,174.08
- Page views
- 16,238
- Cost / page view
- $1.61
Round 2 (5 campaigns)
- Dates
- Sep 24 to Oct 27, 2026
- Impressions
- 840,526
- Clicks
- 16,906
- CTR
- 2.01%
- Avg. CPC
- $1.04
- Spend
- $17,561.89
- Page views
- 13,770.5
- Cost / page view
- $1.28
Total
- Dates
- Jun 28 to Oct 27, 2026
- Impressions
- 1,061,773
- Clicks
- 48,453
- CTR
- 4.56%
- Avg. CPC
- $0.90
- Spend
- $43,735.97
- Page views
- 30,008.5
- Cost / page view
- $1.46
Page views are visits that landed on the client’s site after an ad click, not applications. Figures as of Oct 27, 2026; Google credits page views up to 30 days after a click, so recent figures can still rise.
Cash for College / CCC4U
Cash for College (C4C) and California Community Colleges for You (CCC4U). A separate initiative we ran for CSAC: college access and financial aid outreach campaigns.
Meta and TikTok ads driving students and families to Cash for College workshops and community college resources.
- 4.7Mimpressions and 42,100+ clicks2025 · Meta and TikTok
- $3.71CPM2025 · Meta and TikTok
- 19,110clicks at $0.34 CPC on the revised CCC4U + C4C campaign2025 · Meta
Campaigns
| Campaign | Platform | Impressions | Clicks | CTR | CPC | Spend |
|---|---|---|---|---|---|---|
| Revised CCC4U + C4C | Meta | 1,504,874 | 19,110 | 1.27% | $0.34 | $6,566 |
| Cash 4 College (June/July 2025) | Meta | 1,524,363 | 9,517 | 0.62% | $0.45 | $4,324 |
| CCC4U / Para Ti 2025 (Spanish) | Meta | 87,023 | 1,052 | 1.21% | $0.32 | $336 |
| Revised CCC4U + C4C | TikTok | 594,811 | 4,830 | 0.81% | $0.56 | $2,696 |
| Cash 4 College | TikTok | 985,266 | 7,652 | 0.78% | $0.46 | $3,522 |
| Total | Meta + TikTok | 4,696,337 | 42,161 | 0.90% | $0.41 | $17,444 |
Revised CCC4U + C4C
- Platform
- Meta
- Impressions
- 1,504,874
- Clicks
- 19,110
- CTR
- 1.27%
- CPC
- $0.34
- Spend
- $6,566
Cash 4 College (June/July 2025)
- Platform
- Meta
- Impressions
- 1,524,363
- Clicks
- 9,517
- CTR
- 0.62%
- CPC
- $0.45
- Spend
- $4,324
CCC4U / Para Ti 2025 (Spanish)
- Platform
- Meta
- Impressions
- 87,023
- Clicks
- 1,052
- CTR
- 1.21%
- CPC
- $0.32
- Spend
- $336
Revised CCC4U + C4C
- Platform
- TikTok
- Impressions
- 594,811
- Clicks
- 4,830
- CTR
- 0.81%
- CPC
- $0.56
- Spend
- $2,696
Cash 4 College
- Platform
- TikTok
- Impressions
- 985,266
- Clicks
- 7,652
- CTR
- 0.78%
- CPC
- $0.46
- Spend
- $3,522
Total
- Platform
- Meta + TikTok
- Impressions
- 4,696,337
- Clicks
- 42,161
- CTR
- 0.90%
- CPC
- $0.41
- Spend
- $17,444
CFSJI
California Forestry Sector Jobs Initiative (CFSJI), with Calforests and CAL FIRE. Statewide forestry workforce recruitment initiative.
We ran Meta ads that sent job seekers to the program microsite and its forestry Jobs Board.
- 2.88Mimpressions and 105,900+ clicks at $0.14 CPCApr 2025 to Mar 2026 · Meta
- +5,560%microsite page views (854 to 48,337)Dec 2025 to Mar 2026 vs. the prior 4 months · Microsite, during our Meta ads
- 6,087Jobs Board unique visitors, with a 14% bounce rate and 2:19 avg. time on pageDec 2025 to Mar 2026 · Microsite, during our Meta ads
Meta ads by round
| Round | Dates | Spend | Impressions | Clicks | CTR | CPC | CPM |
|---|---|---|---|---|---|---|---|
| Round 1, Ad Set #1 (pilot) | Apr 19 to May 15, 2025 | $1,303.62 | 306,310 | 14,308 | 4.67% | $0.09 | $4.26 |
| Round 1, Ad Set #2 (pilot) | May 21 to Jul 10, 2025 | $2,029.73 | 476,788 | 16,549 | 3.47% | $0.12 | $4.26 |
| Round 2 (scaled recruitment) | Dec 2025 to Mar 2026 | $11,911.84 | 2,093,198 | 75,028 | 3.58% | $0.16 | $5.69 |
| Total | Apr 2025 to Mar 2026 | $15,245.19 | 2,876,296 | 105,885 | 3.68% | $0.14 | $5.30 |
Round 1, Ad Set #1 (pilot)
- Dates
- Apr 19 to May 15, 2025
- Spend
- $1,303.62
- Impressions
- 306,310
- Clicks
- 14,308
- CTR
- 4.67%
- CPC
- $0.09
- CPM
- $4.26
Round 1, Ad Set #2 (pilot)
- Dates
- May 21 to Jul 10, 2025
- Spend
- $2,029.73
- Impressions
- 476,788
- Clicks
- 16,549
- CTR
- 3.47%
- CPC
- $0.12
- CPM
- $4.26
Round 2 (scaled recruitment)
- Dates
- Dec 2025 to Mar 2026
- Spend
- $11,911.84
- Impressions
- 2,093,198
- Clicks
- 75,028
- CTR
- 3.58%
- CPC
- $0.16
- CPM
- $5.69
Total
- Dates
- Apr 2025 to Mar 2026
- Spend
- $15,245.19
- Impressions
- 2,876,296
- Clicks
- 105,885
- CTR
- 3.68%
- CPC
- $0.14
- CPM
- $5.30
Microsite
| Metric | Prior 4 months | Dec 2025 to Mar 2026 | Change |
|---|---|---|---|
| Microsite page views | 854 | 48,337 | +5,560% |
| Unique visitors | ~644 | 37,050 | +5,653% |
| Sessions | – | 38,641 | – |
| Avg. session duration | 0:47 | 1:14 | +57% |
| Jobs Board page views | – | 7,214 | – |
| Jobs Board unique visitors | – | 6,087 | – |
| Jobs Board bounce rate | – | 14% (vs. 82% site-wide) | – |
| Jobs Board avg. time on page | – | 2:19 | – |
Microsite page views
- Prior 4 months
- 854
- Dec 2025 to Mar 2026
- 48,337
- Change
- +5,560%
Unique visitors
- Prior 4 months
- ~644
- Dec 2025 to Mar 2026
- 37,050
- Change
- +5,653%
Sessions
- Dec 2025 to Mar 2026
- 38,641
Avg. session duration
- Prior 4 months
- 0:47
- Dec 2025 to Mar 2026
- 1:14
- Change
- +57%
Jobs Board page views
- Dec 2025 to Mar 2026
- 7,214
Jobs Board unique visitors
- Dec 2025 to Mar 2026
- 6,087
Jobs Board bounce rate
- Dec 2025 to Mar 2026
- 14% (vs. 82% site-wide)
Jobs Board avg. time on page
- Dec 2025 to Mar 2026
- 2:19
Via Care
Via Care Community Health Center. Community health center network (Los Angeles, 17 locations).
We ran Meta ads, and Google Ads funded by a Google Ad Grant, to bring in patients: landing page visits, appointment requests, calls, Medi-Cal enrollment and service lines from urgent care to senior care.
- 61,000+landing page views at $0.35 eachJan 2025 to Oct 26, 2026 · Meta
- 2.5M+impressions reaching 841,000+ peopleJan 2025 to Oct 26, 2026 · Meta
- 722conversions; Campaign #1 (General) converts at 19.37%Feb 2025 to Oct 27, 2026 · Google Ads (Performance Max, Google Ad Grant)
Meta ads
| Metric | Value |
|---|---|
| Spend | $21,368.06 |
| Impressions | 2,537,170 |
| Reach (people) | 841,747 |
| Link clicks | 69,222 |
| Link CTR | 2.73% |
| Cost per link click | $0.31 |
| CPM | $8.42 |
| Landing page views | 61,086 |
| Cost per landing page view | $0.35 |
Spend
- Value
- $21,368.06
Impressions
- Value
- 2,537,170
Reach (people)
- Value
- 841,747
Link clicks
- Value
- 69,222
Link CTR
- Value
- 2.73%
Cost per link click
- Value
- $0.31
CPM
- Value
- $8.42
Landing page views
- Value
- 61,086
Cost per landing page view
- Value
- $0.35
Google Ads
| Campaign | Impressions | Clicks | CTR | Avg. CPC | Grant spend | Conversions | Conv. rate | Cost / conv. |
|---|---|---|---|---|---|---|---|---|
| Campaign #1 (General) | 30,026 | 2,607 | 8.68% | $9.15 | $23,863.23 | 504.89 | 19.37% | $47.26 |
| General | 38,756 | 1,996 | 5.15% | $13.80 | $27,549.83 | 108.67 | 5.44% | $253.53 |
| Campaign #2 (Dental) | 2,451 | 257 | 10.49% | $5.12 | $1,316.16 | 28.17 | 10.96% | $46.73 |
| Prenatal Test | 15,899 | 664 | 4.18% | $10.51 | $6,975.75 | 58.28 | 8.78% | $119.70 |
| Prenatal Care (paused) | 5,758 | 257 | 4.46% | $13.42 | $3,450.02 | 15.00 | 5.84% | $230.00 |
| Campaign #3 (Senior Enrollment, just launched) | 114 | 3 | 2.63% | $14.88 | $44.63 | 0 | 0.00% | – |
| Account total (incl. removed campaigns) | 94,161 | 5,885 | 6.25% | $10.77 | $63,359.19 | 722 | 12.27% | $87.76 |
Campaign #1 (General)
- Impressions
- 30,026
- Clicks
- 2,607
- CTR
- 8.68%
- Avg. CPC
- $9.15
- Grant spend
- $23,863.23
- Conversions
- 504.89
- Conv. rate
- 19.37%
- Cost / conv.
- $47.26
General
- Impressions
- 38,756
- Clicks
- 1,996
- CTR
- 5.15%
- Avg. CPC
- $13.80
- Grant spend
- $27,549.83
- Conversions
- 108.67
- Conv. rate
- 5.44%
- Cost / conv.
- $253.53
Campaign #2 (Dental)
- Impressions
- 2,451
- Clicks
- 257
- CTR
- 10.49%
- Avg. CPC
- $5.12
- Grant spend
- $1,316.16
- Conversions
- 28.17
- Conv. rate
- 10.96%
- Cost / conv.
- $46.73
Prenatal Test
- Impressions
- 15,899
- Clicks
- 664
- CTR
- 4.18%
- Avg. CPC
- $10.51
- Grant spend
- $6,975.75
- Conversions
- 58.28
- Conv. rate
- 8.78%
- Cost / conv.
- $119.70
Prenatal Care (paused)
- Impressions
- 5,758
- Clicks
- 257
- CTR
- 4.46%
- Avg. CPC
- $13.42
- Grant spend
- $3,450.02
- Conversions
- 15.00
- Conv. rate
- 5.84%
- Cost / conv.
- $230.00
Campaign #3 (Senior Enrollment, just launched)
- Impressions
- 114
- Clicks
- 3
- CTR
- 2.63%
- Avg. CPC
- $14.88
- Grant spend
- $44.63
- Conversions
- 0
- Conv. rate
- 0.00%
Account total (incl. removed campaigns)
- Impressions
- 94,161
- Clicks
- 5,885
- CTR
- 6.25%
- Avg. CPC
- $10.77
- Grant spend
- $63,359.19
- Conversions
- 722
- Conv. rate
- 12.27%
- Cost / conv.
- $87.76
Grant spend is in-kind ad budget from Google for nonprofits, not cash. Conversions are the actions set up in the account, such as calls and appointment requests.
Website and patients
From the client’s 2026 marketing dashboard (GA4 and patient registration). These are not ad platform figures and are not added to them.
- +59%“Request a new patient appointment” clicks a month (148 to 235)Mar to Jun 2026 vs. Jul to Sep 2026 · GA4 (client website)
- 2,445patient registrations, the highest month of 2026August 2026 · Patient registration
Website
| Metric | Jul to Sep 2025 | Jul to Sep 2026 | Change |
|---|---|---|---|
| Active users | 9,887 | 28,997 | +193% |
| New users | 8,657 | 27,181 | +214% |
| Key events (site conversions) | 1,784 | 3,401 | +91% |
Active users
- Jul to Sep 2025
- 9,887
- Jul to Sep 2026
- 28,997
- Change
- +193%
New users
- Jul to Sep 2025
- 8,657
- Jul to Sep 2026
- 27,181
- Change
- +214%
Key events (site conversions)
- Jul to Sep 2025
- 1,784
- Jul to Sep 2026
- 3,401
- Change
- +91%
Our prenatal-focused Google Ads campaign, after its first month, “performed the best out of any campaign I’ve seen on the Google Ad grant program yet.”
California Service Corps
California Service Corps (“Give AF” campaign). Statewide youth service corps recruitment campaign.
Paid community-partner outreach, not ad platform spend: partner email newsletters, partner social posts and in-person events, recruiting 18 to 30 year olds into paid service programs.
- 90,000+estimated touchpoints through 5 paid community partnersMar to Jun 2026 · Partner emails, social posts and events
- 85,000+email newsletter recipients across the partner networkMar to Jun 2026 · Partner email newsletters
- 36.6%open rate on the largest partner send, to 52,301 subscribersMar to Jun 2026 · Partner email newsletter
Outreach
| Metric | Value |
|---|---|
| Community partners activated | 5 |
| Email newsletter recipients | 85,000+ |
| Partner social impressions (Instagram, Facebook, LinkedIn) | 6,000+ |
| Estimated total touchpoints (digital + in person) | 90,000+ |
| Largest single send | 52,301 recipients, 19,110 opens (36.6% open rate), 812 clickers |
| Organic content produced | 28 posts with 28 visual assets over 10 weeks, 4 platforms, English and Spanish |
Community partners activated
- Value
- 5
Email newsletter recipients
- Value
- 85,000+
Partner social impressions (Instagram, Facebook, LinkedIn)
- Value
- 6,000+
Estimated total touchpoints (digital + in person)
- Value
- 90,000+
Largest single send
- Value
- 52,301 recipients, 19,110 opens (36.6% open rate), 812 clickers
Organic content produced
- Value
- 28 posts with 28 visual assets over 10 weeks, 4 platforms, English and Spanish
Glossary
- Impressions
- Number of times an ad was shown
- Clicks
- Clicks on the ad (Meta "clicks (all)" unless stated)
- CTR
- Clicks ÷ impressions
- CPC
- Spend ÷ clicks
- CPM
- Spend per 1,000 impressions
- Page views (CSAC Google Ads)
- Visits that landed on the client's site after an ad click; a proxy for site traffic, not applications
- Conversions (Via Care)
- Actions set as conversions in the client's Google Ads account (e.g. calls, appointment requests)
- Cost per conversion / page view
- Spend ÷ conversions or page views
- Touchpoints (CA Service Corps)
- Estimated combined reach across partner emails, social posts and events